Grow Everyday Virtues,
One Tap at a Time.
Bright, interactive, rainbow-forward stories for families. Every page is an adventure with fun sounds, accessible design, and a new game: Can you find Pippin the Snail?
A Library for Growing Virtues.
Explore our "rainbow-forward" stories, each one built on a core virtue and packed with fun, interactive "1 tap moments".
Simple, Fun, and Built on Virtue.
Every Optimist Farm story is built on our "Six-Beat Story Engine"—a simple, kid-friendly arc that makes learning virtues easy and fun. From a "Problem" to a "Mentor chime" from Ollie the Owl to a "Climax/Win," your child will feel a sense of accomplishment in every story.
Our content is guided by a 12-Month Virtues Framework. We focus on one virtue a month, like Gratitude with Barnaby, Perseverance with Pearl, and Respect with Dugan.
Meet the Core Twelve!
Meet Lillie the Lamb, Pearl the Pig, Barnaby Bunny, and the whole Optimist Farm crew! Listen for Ollie the Owl's special "soft chime" when he shares his wisdom.
And don't forget Pippin the Snail! He's not in the story, he's in the game. Find him hidden on every page!
All characters are rendered in our new "saturated, rainbow-forward" style for a bright, optimistic feel.
A Richly Interactive "Digital-First" World
The 4 Digital Must-Haves that make every story an adventure
Tap-and-Play Moments
Every spread has "1 tap moments". Tap the pond for a ripple, tap the barn door for a creak, tap the bees for a buzz!
Seek-and-Find Pippin
A new game in every story! Pippin the Snail is hidden visually on every single page. Tap him for a cheerful "Pippin smile" sound!
Cozy Narration & Sounds
Toggle narration on or off. Our soft soundscapes (like a "windmill whoosh") create a cozy, immersive experience.
Accessible for All
Designed for every family with a captions toggle, large tap targets, and a high-contrast visual mode.
Meet the Author
Nancy Jo Spear is a mother, storyteller and student of timeless wisdom who believes the most profound life lessons are often the simplest. In a world of increasing digital distraction, she was inspired to create a sanctuary for thoughtful families—a place to slow down, connect, and nurture the values that matter most.
Drawing inspiration from the quiet wisdom of the natural world and the everyday moments of parenthood, Nancy Jo founded Optimist Farm to help children and their parents build a foundation of resilient optimism. Her stories are crafted not just to be read, but to be felt, sparking the meaningful conversations that help little hearts grow strong and kind.
Find the Perfect Plan for Your Family
All plans start with a 7-day free trial. Cancel anytime.
The Sprout
Our essentials plan
$9.99/mo
- Full Story Library Access
- 1 New Book Every Month
- Printable Activity Sheets
The Oak
For the whole family
$19.99/mo
- Everything in Sprout, plus:
- Access to Parent Community
- Monthly Parent Meditations
- Expert Q&A Sessions
You're Not Parenting Alone
Join our private, supportive community of "Oak" members. Here you can share challenges, celebrate wins, and connect with other thoughtful parents on the same journey. It's a space for honest conversation and shared wisdom, away from the noise of social media.
Learn more about the Oak Community →What Our Families Are Saying
"Optimist Farm has completely changed our evenings. Instead of arguing over cartoons, we now look forward to our story. It's our special time to connect, and I feel like a better parent for it."
- Jessica R., Mom of Leo (4)
"The stories are so sweet and beautiful, but it's the 'Connection Questions' that are pure magic. The things my 5-year-old says just blow me away. I'm learning so much about her little world."
- David L., Dad of Mia (5)
"As an educator, I'm incredibly impressed with the depth of these stories. They teach complex values in such a simple, accessible way. I recommend it to all the parents in my preschool class."
- Sarah K., Preschool Teacher
Ready to Cultivate a More Connected Family?
Start your free 7-day trial today. Explore our library, read your first story, and discover the joy of shared reading.